If you’re running a small business or operation and are printing product labels on a regular basis, it makes sense to weigh your printing options. When considering whether to bring your printing processes in-house or outsource them to a reliable supplier, the decision usually comes down to a few key factors.
Generally, one of the biggest initial decisional factors on whether a business chooses in-house or outsourcing would be the financial impact it would have on the product.
With Short-Run Label Printers, the initial investment makes it more affordable versus the traditional flexographic machine and the cost per print on short-run printers are extremely low.
Entry level inkjet printers, like the Epson TM-C3500 and the Primera LX500, can have label costs range from 0.02 – 0.40 a label depending on the ink coverage of the label and type of material.
If your business primarily handles simple, small-scale jobs with minimal opportunity for error that won’t eat up a large chunk of operational time, then printing in-house is a great option. Small short-run jobs are not worth the time to go through the complex processes of an outsourcing partner and have the benefits of a quick turnaround.
Outsourcing the label production can be not as flexible as once the product is purchased, the label company will not be able to make any changes as soon as the design is in production. For example, changing ingredients of your product may require an entire new roll of labels versus printing the exact amount you need on demand.
With in house label printing, it is incredibly flexible, allowing you to change label production instantly but also print variable data on the labels for each customer. The flexibility is great for seasonal or special events to occur being able to offer this service can drastically increase sales and customer retention, such as unique discount codes or personalized thank you products.
Depending on the size of your business, the number of labels you need, and the frequency at which you need your labels, it may be more cost-effective to invest the time and money into a label printer you can use in-house.
Check out our range of Short-Run inkjet printers we have available. Our staff are ready to help you find the right printer for your business needs. Our fast and easy online ordering process ensures you can get back to running your business. At LabelBasic, you can trust your in-house label solution are in good hands with us.